Graphic Design Tips: Successful Business Card Design

Business card designs have come a long way and are in great demand, particularly with the vast variety of options being designed by graphic designers. A number of elements must be taken in consideration while making visiting cards, for them to serve their purpose effectively.

Before you consider the options for new cards, you must educate yourself about all the techniques that can help your card be your key to success.

Determine your goal before you design your business cards. Is your goal to introduce yourself as an individual or as a business or do you want to create a unique identity? Your purpose will determine what your card will look like.

You must ensure that all important information is included in your card, including your name, the company’s name, contact information, office address and company logo.

In addition to your company’s name, add information about what products or services you offer in one short sentence or even a phrase. The person looking at your card should know at a glance what your organization does.

Design your card to look unique, extraordinary and worth keeping. Out of the numerous design options available, look for something that will make clients remember you.

Including your photograph to your card adds value and connects your face to your company’s name for clients who might remember either one. You can choose a picture or use typography that depicts your business or industry.

Before you print the cards, you still have to review and select the right material for the cards. The card, the concept and the selection of paper should all complement each other. Interesting options include matte, glossy, torn edges, perforated edges or textured. The texture should be such that all content gets printed well.

The size of the card should be such that it can easily fit into the standard card holder available in the market. Usual wallets also have standardized pockets for keeping business cards. Select the size of your cards to fit into these holders and pockets so that your clients can keep them conveniently.

Your business card will be the image representing you and your business at many places and make sure your final selection is one that creates a good image.

Prepare for the time in the future when you might be extending your business globally or to a specific location. Your business will benefit if you design your business card in the language of your targeted region.

Compare the card design with other business cards and make relevant changes based on whether you want to conform or stand out. However, if you are pleased with what your card looks like, proceed with the printing.